Strategic advisory + embedded leadership

Strategy that holds up in the room and in the work.

For companies at an inflection point

I work with founders and leadership teams to set direction, make hard operating decisions, and drive the work through execution.

CEO, COO, or CMO capacity. Based on what the business needs, not a fixed consulting package.

01

Direction

Business model, priorities, capital

02

Operating system

Leadership, teams, accountability

03

Market execution

Product, positioning, growth

The mandate

The job is not to produce a better recommendation. It is to make the company better.

That requires executive judgment at the strategic level and the willingness to stay close to execution.

I work inside the leadership team. I help make the call, establish the operating path, and keep the important work moving.

Strategy + tactics

From consequential decisions to the systems that deliver them.

01

Set the direction

Strategic work

Business model, priorities, positioning, capital strategy

Operating work

Operating plan, decision cadence, ownership, performance visibility

02

Build what matters

Strategic work

Product thesis, roadmap, customer value, AI opportunity

Operating work

Prioritization, team alignment, build oversight, shipped product

03

Create market pull

Strategic work

Market position, launch architecture, channel and growth model

Operating work

Messaging, campaigns, pipeline, feedback loops, iteration

04

Fund the next stage

Strategic work

Capital plan, investor narrative, round design, target profile

Operating work

Materials, outreach process, diligence readiness, conversations

See the full engagement scope

How I work

From boardroom to build room.

I do not hand off the recommendation and disappear.

01

Diagnose the real constraint

Get past symptoms and define the decision that changes the trajectory.

02

Build the operating response

Translate the decision into priorities, owners, systems, and a visible cadence.

03

Stay through execution

Work with the team until the change is real, measured, and capable of holding.

blii.metis

A live proof point

Leadership performance starts with operating conditions.

Metis is a diagnostic I built to identify how leaders take in information, make decisions, and signal clarity under pressure. No personality typing.

Explore Metis

Start with the constraint

Bring me the constraint that keeps surviving your meetings.

Early access

The full diagnostic is in final build.

Join the list. I will let you know when Metis opens.

No newsletter. Just the launch note.